San Diego County Residents Becoming More Cyber Savvy

Securing Our eCity® Survey Finds San Diego County Residents Becoming More Cyber Savvy

New poll indicates San Diegans more aware of cyber threats; still not taking action to protect themselves

San Diego—January 24, 2011—The results of a recent survey of San Diego County residents on cyber trends commissioned by Securing Our eCity, a public-private initiative led by ESET, designed to counter the rapidly-growing wave of cybercriminal activity and conducted by Competitive Edge Research & Communication, Inc. (CERC) were released today. Overall, the survey results show that residents are more activeonline and are becoming more aware of the growing number of cyber threats;however, they are still hesitant to take the next steps to protect themselves online, re-enforcing the need for programs like Securing Our eCity.

In addition to an increase in overall cybercrime awareness, the 2010 Cyber Trends Survey, which was initially conducted in April 2010 and then again in December 2010, also found that:

  • Online Banking—close to three-quarters of residents currently manage their bank accounts online; an increase of 10 percentfrom April 2010.
  • Mobile Phone Use—50 percent of residents can now access the Internet via their phone.
  • Online Shopping—nearly half of all residents now shop online atsites like Amazon.com; an increase of nine percent from April 2010.
  • Password Protection—most Internet users only change their passwords once a year or less and 28 percent do not change them at all.


Furthermore, as cyber threats continue to increase and become more complex, the survey found that residents now rely less on friends and family for cyber protection information and are turning toIT professionals for information.

“People don’t know what they don’t know. As the survey results reflect, Internet users continue to do more online, only becoming more vulnerableas the number of cyber threats continues to increase,”said Darin Andersen,COO of ESET. “The only way to combat the rapidly growing threatscape is with a proactive approach. The first step is to become educated. Securing Our eCity offers a free foundational workshop to help individuals, organizations and businesses alike take that step. We also recommendutilizingaggressive security tools like ESET Smart Security or Cyber security for Mac.”

Since April 2010, awareness of the Securing Our eCity initiative among San Diego County residents has nearly doubled, an increase of approximately 60,000 residents. Those interested in additional details on the Securing Our eCity initiative or opportunities for participation are welcome to attend theStakeholders’ Meeting, held on Thursday, January 27at the Sempra Energy headquarters in San Diego from 8:00 a.m. – 11:30 a.m. PT. Please RSVP by emailing Pamela Richardson at Pamela.richardson@eset.com.

For information on other upcoming Securing Our eCity events visit: http://securingourecity.org/news-and-events

Survey Methodology
Competitive Edge Research and Communication, Inc. (CERC) fielded the study on behalf of ESET, LLC, via a random sampling from an RDD sample, interviewing a sample of 503 San Diego county adults aged 18 years and older. The margin of sampling error is +/- 4.4percent at the 95 percent confidence level. The survey was offered in Spanish to those who requested that language and was conducted with both landline and the cell phone-only population.

For full survey results and methodology please contact ESETPR@schwartzcomm.com.

About Securing OureCity

Securing OureCity is an initiative created and led by ESET, LLC, a San Diego internet security provider, and created in late 2008. It is focused on fostering public/private partnerships at local, state, national and international levels while helping counter the rapidly-growing wave of cybercriminal activity and creating a more cybersecure San Diego community. Stakeholders, including consumer advocates, business owners, and governmental agencies (law enforcement and legislative bodies) have come together to raise awareness, offer education and help individuals and businesses prepare for cyber security challenges now and in the future. The founding stakeholders include ESET, LLC, San Diego Business Journal, San Diego Chamber of Commerce, UCSD and SDSU.
To learn more, visit: www.securingourecity.org


For the latest cyber threat and education information, follow Securing Our eCity on Twitter, become a fan on Facebook or follow our blog at http://www.securingourecity.org/blog.

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